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Instead of focusing intently on your background, your struggle, or your hero’s journey, consider instead how you can make your audience the hero. So, if you’re looking for a new job, or a new way to get your ideas across, consider how you might be able to create the one thing that every pitch needs: a connection to your audience. Using the language of creation, a pitch builds to a “tell me more”, based on a story that gets your audience involved and connected with your vision. A vision that’s presented in a way that makes people say “yes”. A conversation that’s compelling, clear and guided, so that your audience sees your vision. That’s right: a pitch is simply a conversation, if it’s done right. You don’t have to watch Shark Tank in order to see the value in a persuasive conversation. An invitation to co-create the next step - the step that just might get you into the winner’s circle. What is the invitation you can offer? An invitation that’s logical and actionable and measurable.

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And what is the easiest thing in the world to say “yes” to? No, it’s not free beer. And then, at the end of your pitch, offer the easiest thing in the world to say “yes” to. Can you share ideas that are inarguable? Ideas and concepts that inspire agreement instead of inviting argument? These paths lead to yes. How do you know if your pitch is going well? When you hear these three words from your audience: tell me more.

PITCHPERFECT PRESENTATION PLANNING SERIES

Close Like You Know: a compelling pitch is, at its core, is a series of “yeses”.Because if your audience is smarter, but they’re not co-creating a new solution with you, what have you won? Do you want to get a grade, or to get paid? Which do you think is more important in a pitch, description or creation? If an investor can take a quiz on your business idea, describe it, and earn an “A”, you might just be the biggest loser. Leadership language emphasizes creation: creating partnerships, opportunities, options and outcomes. The language of creation, however, focuses on what we might be able to make, build or do together. The language of description is all around us - in news reports, white papers and web pages. Use Leadership Language - Not Just Description: If you want a pitch that’s a winner, consider the difference between language that describes and language that creates.He defines a log line as “the single most valuable element of your offering.in a single sentence or phrase.” He explains how he sold the idea of The Biggest Loser, the most successful show his company has produced so far: “Overweight contestants compete to lose weight the winner is the biggest loser.” Simplicity wins, when it comes to your pitch. In his book, The 3-Minute Rule, he explains how it can be useful to have a “log line”.

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What’s Your Log Line? Brant Pinvidic has sold over 300 different vehicles to various studios in Hollywood, including reality TV shows like Pawn Stars and Bar Rescue.

Sharing outcomes starts by answering this simple question: “What’s the biggest promise you can keep?” That way, you create an experience for your investor (or potential employer). Turn your experience into outcomes for your audience. What is the outcome of your business idea? What’s the outcome of you being hired by this firm? Stop focusing on your past experience and knowledge (Your background and resumé won’t disappear, when you make this shift). Thinking things through points towards outcomes.

You’re not there to instruct, you’re there to inspire. Zoom out and see if you see the big picture - have you thought things through? After all, a pitch is persuasive. Thinking things through means looking beyond the details. Here they are: “I’ve thought this through”.

Outcomes, Not Obstacles: there are four words that need to be a part of any persuasive conversation or pitch.How does your pitch impact the person you’re trying to influence? Are you clear on their outcomes, not just your own? Wonderful, but if you can find a way to connect to your audience, you’re making wonderful progress. Stop focusing on yourself and consider the puts and takes for the person right in front of you. Instead, connect your message to the people you wish to influence most: your investors, your potential new employer, your boss. Slow down, and stop trying to lift the world by yourself. You Don’t Have to Go it Alone: it’s easy to fall into the trap that you’re alone on an island when it comes to your pitch - and that’s why you better talk fast, right? Wrong.Consider these five key differences between a presentation and a pitch: